There are many beautiful flowers in the world, such as roses, orchids, tulips, and magnolias. However, for me, the violet is the most special. Its beauty lies not only in its delicate appearance, but also in its profound meaning; it represents pure, sincere, and lasting love. Therefore, it is associated with fidelity in relationships, a value I consider the most important pillar of true love.

I want my products to reflect the essence of the violet flower: an essential product in every woman's life. A space where not only belongings are stored, but also feelings of love, happiness, peace, and joy. In Nicole Lee bags, there is only room for positive emotions, leaving out everything that doesn't nourish the soul. Because like the violet, I want each bag to be a symbol of beauty, loyalty, and unconditional love.